The University of Bradford aligns education with employability through its partnership with Pathways, providing prospective students with instant access to valuable career insights.
The University of Bradford has long been a pioneer in fostering student success. Renowned for its commitment to social mobility, the university is ranked number one in England for improving students' life chances. Its forward-thinking strategies ensure students are equipped not just with academic qualifications but also with the tools and knowledge to thrive in their chosen careers.
To enhance this mission, Bradford partnered with us here at Pathways to help prospective students explore potential career opportunities. The collaboration has elevated Bradford’s approach to student support and engagement.
Social mobility championing career readiness
The University of Bradford’s top ranking for social mobility underscores its dedication to helping students from diverse backgrounds access education and succeed professionally. Recognising the importance of aligning education with employability, Bradford was quick to see the potential of the Pathways Graduate product. The tool provides rich, course-specific career insights, helping students envision clear paths from their studies to fulfilling careers.
This alignment with Bradford’s values ensures the university continues to empower its students and prospective audience by providing them with clear and future-focused resources that highlight potential pathways to employability.
Collaborative development for tailored solutions
Understanding the unique needs of its diverse student body, Bradford worked closely with Pathways to help shape the product. Feedback from key stakeholders within the university enabled us to fine-tune the platform and ensure it was optimally aligned with Bradford’s requirements.
This collaborative approach allowed the university to seamlessly integrate a tool that supported its vision of enhancing life opportunities for students.
Streamlined integration
The University of Bradford’s web team praised the intuitive integration process, emphasising how quickly the Pathways Graduate product was embedded into the institution’s website.
In a matter of weeks, the university deployed Pathways Graduate across every undergraduate course page, providing prospective students with instant access to valuable career insights.

Pathways helps our applicants discover their potential future career without needing to leave our website. They can explore realistic job roles and salary expectations for the courses that interest them, and even find the perfect course to support their existing career goals.
University of Bradford
Each course page now includes detailed information about potential job roles, average salaries, and the real-world application of skills gained through the program. This holistic view of academic and career outcomes empowers students to make informed decisions when choosing their courses.
The simplicity of the integration ensured a smooth rollout that immediately benefited prospective students.

Bridging the gap between education and employment
By bridging the gap between education and employment, the University of Bradford continues to set itself apart as a leader in student empowerment and career readiness.
The partnership with Pathways exemplifies the institution’s innovative approach to transforming the educational journey for its students and is a testament to the power of technology and partnership in driving social mobility.
Through a combination of data-driven solutions, seamless integration, and a shared vision, Bradford has strengthened its position as a university that not only educates but also equips its students for lifelong success.