The University of Stirling have partnered with Pathways to enhance how students explore and visualise their future career options.
The University of Stirling, a forward-thinking institution consistently ranked among the top 100 universities globally, is renowned for its commitment to student success. With a vibrant community of over 17,000 students, the university places a strong emphasis on equipping students with the tools and insights needed to thrive in their chosen careers.
To further this mission, Stirling partnered with Pathways to integrate the Pathways Graduate product into their course pages, enhancing how students explore and visualise their future career options.
Initial engagement with Pathways
The collaboration between the University of Stirling and Pathways began with a shared vision: to bridge the gap between academic study and career outcomes. These discussions were underpinned by a mutual understanding of the importance of transparency in highlighting career pathways and a desire to use data to empower students in their decision-making process.
Stirling recognised the potential of Pathways’ innovative tools to provide future career insights, making it easier for prospective students to connect their academic interests to potential career outcomes.
Data review and strategic insights
To understand how Pathways Graduate could be effectively implemented, the university’s web and marketing teams conducted a thorough review of their existing outcomes data through the Pathways platform.
The platform allowed them to consolidate and analyse their own graduate destination data, offering clear insight into career trends across various disciplines.
Advanced customisation for a tailored experience
One of the standout features of the Pathways Graduate product is its advanced customisation options, which Stirling fully embraced. The platform gave the university complete control over the data presented on each course page, ensuring that the information was both accurate and aligned with their strategic messaging.
This flexibility allowed Stirling to highlight the career progression of its graduates in a curated way that resonated with their audience, while reinforcing their success in preparing students for global careers.
Implementation across course pages
The university’s web team rolled out the Pathways Graduate product across all undergraduate course pages. This was pivotal in transforming how prospective students engaged with information on future career potential.
Pathways has been technically smooth to implement and the extensive customisation options have enabled us to tailor it to meet our needs - both in the content that it presents and the way it displays to match our brand on our web pages.
University of Stirling
Each course page now features a dedicated section that showcases:
- Real-world career destinations of graduates from that course.
- Industries and roles where Stirling alumni are making an impact.
- Salary ranges and job market trends for specific fields.
- Top graduate employers.
By embedding this information directly within course pages, Stirling have created a seamless experience for prospective students, enabling them to see not just what they would study, but where that study could lead them.
Pathways seamlessly integrates with our course pages, offering prospective students a comprehensive and engaging way to explore their future career options.
University of Stirling
Enhancing the student experience
The University of Stirling’s partnership with Pathways exemplifies how forward-thinking institutions can harness technology to enhance the student experience.
By integrating the Pathways Graduate product into their undergraduate course pages, Stirling has not only improved the way prospective students explore their future career options but has also reinforced its commitment to student success and employability.
For other universities seeking to align academic offerings with career outcomes, the University of Stirling’s approach serves as an inspiring blueprint.
